Tech-savvy leader

Driving projects with tech prowess and management finesse

Edbert Wibowo Sumarlin

Edbert Wibowo Sumarlin

Assistant Manager, Travel Distributions

Agoda Services Co., Ltd.

Bangkok, Thailand

About Me

A globally seasoned professional with a data-driven approach

I have a curiosity mindset to explore all possibilities to enhance and optimize results. I embrace and thrive for challenges in my pursuits, believing there is a workaround or solution for every problem.

Fusing a fun interpersonal disposition with a team-oriented mindset, I bring extensive expertise in product development, technical operations, and strategic management.

Innovation

Good design is good business

Communication

Being direct & respectful at the same time

Problem Solving

There are always solutions for every problem

Root Cause

Get to the root of the problem

Experience

Assistant Manager, Travel Distributions

Agoda Services Co., Ltd. July 2023 - Present
  • Become the expert for end-to-end API connectivity between Agoda and our B2B affiliates
  • Monitor and create suggestions for B2B affiliates to optimize their booking production
  • Coordinate with product owners and business development managers for project prioritization

Digital Brand Media Specialist

Agoda Services Co., Ltd. August 2022 - July 2023
  • Project manage budget & negotiation with media agencies and research vendors
  • Plan and execute digital channel brand campaigns for Japan, India, and Indonesia markets
  • Monitor and analyze research results and create actionable recommendations
  • Create and maintain data visualization for monitoring several KPI metrics

Partnership Innovation Manager

Agoda Services Co., Ltd. March 2022 - August 2022
  • Project manage operational workflow and integration process between Booking.com and Agoda
  • Plan and develop Standard Operational Procedures to ensure team alignment
  • Become the key stakeholder and contact point for Agoda & Booking.com operational process
  • Setting KPI metrics for the team to ensure operational efficiencies

Assistant Partnership Innovation Manager

Agoda Services Co., Ltd. June 2019 - March 2022
  • Providing regular updates & enhancements to Senior Leadership Team regarding performance efficiency
  • Collaborate with developer team to help on prioritization for Strategic Partnerships team backend tools
  • Develop CRM (Zoho CRM) tools to fit with Strategic Partnerships team's use-cases
  • Create and provide training for team to use SQL for data query and analysis
  • Reduce manual workload by implementing and training team to use Python as automation tools

Product Development Executive

Priceza Co., Ltd. May 2017 - Aug 2019
  • Plan & create hypothesis, execute experiment, and analyze data to develop new features
  • Deliver enhancement on both on-page & technical SEO performance in Indonesia market
  • Monitor and optimize Paid-Per-Click (PPC) performance for Google Ads, Facebook Ads and Taboola

Skills & Expertise

Project Management

CRM Development

Salesforce, Zoho

Data Analysis & Visualization

SQL, Tableau, Metabase, Grafana

Communication Skills

Automation Programming

Python

Education

Bachelor of Computer Science

Universitas Multimedia Nusantara

2011 - 2015

M.B.A in International Marketing

Bangor University in MDIS, Singapore

2015 - 2016

Get In Touch

Location

Bangkok, Thailand